Walmart recently announced that it expanded its free, two-day shipping across the entire United States through a program called ShippingPass. This move directly rivals Amazon Prime, which launched in 2015 and prompted the consumer demand for expedited shipping. It’s no wonder that the average consumer is becoming increasingly comfortable with online shopping while growing less tolerant of slow shipping.
In fact, software development company Euro IT Group predicts that U.S. online shoppers will spend $327 billion in 2016, up 45 percent from $226 billion in 2015. And according to Ovum, the desire for immediate access, fast turnaround, and 24/7 service, will be the norm by 2026. This e-commerce explosion paired with the rampant need for instant gratification is making shipping a competitive advantage for many online companies – and it is why fast, free, and easy shipping is a “must have”.
So, what does this trend mean for your company’s online shipping offerings? Regardless of whether or not you offer free and fast shipping, a customer may abandon a purchase altogether if they cannot easily and effectively use your site or app. Administering a seamless online shipping experience is key. Here are three quick testing tips to ensure the best online shipping experience for your customers:
With e-commerce giants like Amazon and Walmart leading the charge, we'll continue to see advancements in shipping as more companies attempt to keep pace – making testing your site’s shipping experience a top priority.