Ellen Julian

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.

Fortunately, you now have access to digital optimization platforms that help measure what message appeals to what audience and what elements achieve the biggest improvements to a site’s conversion rate.

Read our new e-book, Three Personalization Traps (And How to Avoid Them) to learn how you can get more value from your personalization campaigns.

Tags: A/B & Multivariate Testing Personalization & Targeting Best Practices

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