VEGAS.com Selects SiteSpect for Web Site A/B and Multivariate Testing
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.
The SiteSpect solution will allow VEGAS.com to replace its manually driven A/B testing process with an automated system that will not tax its web site development team. This will enable VEGAS.com’s business users to implement complex multivariate tests independently, without modifying existing content, a capability unique to the patent-pending SiteSpect system.
“We have a unique culture and ability to react quickly to new ideas and SiteSpect shone in its ability to support our requirement for the quick implementation of tests. Our marketing and product staff don’t have to plan and schedule a test weeks in advance, waiting for internal IT resources or a vendor’s implementation team to become available”, said Mike Brown, Vice President of Internet Marketing at VEGAS.com. “SiteSpect’s self-service solution allows our business users to create and launch all types of test campaigns themselves — from straightforward text changes to page layout changes to content changes on dynamically-generated pages.”
Mr. Brown comments further, “In the past, our in-house A/B testing was a manual, time-consuming process that was filled with compromise. Simultaneous A/B testing came at the cost of organic search rankings. Sequential A/B testing — the switching of variables one at a time over the course of weeks and comparing results — introduced uncontrolled variables like fluctuating prices and inventory levels, so we could never be 100% sure of the test results. With SiteSpect, we’re getting precise testing that isn’t affecting our search engine optimization strategy. At the same time, we’re also gaining the efficiencies of simultaneous multivariate testing.”
“We are very pleased with VEGAS.com’s choice of SiteSpect and, with it, SiteSpect’s entry into the travel industry,” said Eric Hansen, president of SiteSpect. “The typical travel site, with its dynamically built content syndicated from multiple sources, is where SiteSpect’s unique capabilities shine. We are confident that other major travel web sites will follow VEGAS.com’s lead and discover that SiteSpect is the only product that allows them to optimize any kind of content anywhere on their site without having to coordinate with their content providers.”
VEGAS.com is the largest city destination travel web site in the world, with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. VEGAS.com operates Casino Travel & Tours, with concierge desk locations at the Palms, Paris, MGM Grand, Aladdin, Bally’s, Mandalay Bay, Excalibur, New York-New York, Luxor and other locations throughout the city. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.
About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used in some of the world’s largest and most complex e-commerce sites. For more information, visit www.SiteSpect.com or call 617-859-1900.