SiteSpect, the leading provider of testing and optimization solutions, today announced that Trulia is using SiteSpect for multivariate testing and behavioral targeting. With more than 4 million real estate and rental listings nationwide, and almost 35 million unique visitors a month, Trulia is the leading online marketplace for home buyers, sellers, renters, real estate agents, and brokers.
Trulia is using SiteSpect’s A/B and multivariate testing technology to help optimize the conversion rates on its website. This includes testing both how the site looks — variations of site navigation, content, and forms – as well as how it works. Data derived from SiteSpect experiments guides Trulia to make site changes that improve the online user experience, leading to better customer engagement and loyalty.
“We are in the business of connecting buyers, sellers, and renters with properties, and with the real estate agents and brokers that can help them find the best home, in their desired locale,” said Dan Voorhies, Director of Analytics at Trulia, Inc. “Trulia products are designed to meet the needs of our customers and SiteSpect helps us do that by enabling us to test everything on our site.”
“Optimization is not just a ‘nice-to-have’ anymore, it’s a critical part of running an online business,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Market leaders such as Trulia know that at the end of the day, they need to make their sites as great as they can be — and that now means delivering the most compelling online user experiences via testing and targeting.”
Only SiteSpect lets companies test every part of their site, from how it looks to how it works. For example, customers can test front-end usability, back-end functionality, dynamic content, mobile web, and native mobile apps — all with targeting and personalization in one solution from SiteSpect. With the power of the world’s most comprehensive digital optimization platform, online businesses are able to test, target, and optimize everything on their site.
About Trulia, Inc.
Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.
About SiteSpect, Inc.
SiteSpect provides the world’s most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.