SurveyMonkey Chooses SiteSpect’s Multivariate Testing Solution for Visitor Insight and Web Optimization Efforts
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that SurveyMonkey, the leader in web-based survey solutions, has selected SiteSpect as its multivariate testing and behavioral targeting provider on www.surveymonkey.com.
Since 1999, SurveyMonkey has been combining digital technology and survey methodology to create easy-to-use survey tools that allow companies and individuals to make smarter decisions. With more than 40 million visitors per month, SurveyMonkey will use the insight derived from ongoing multivariate testing with SiteSpect to guide decisions on site redesign and ongoing enhancements.
“SiteSpect’s non-intrusive approach to optimization was a key factor in our decision to use it as our testing and targeting platform,” said Ashley Carroll, Senior Product Manager at SurveyMonkey. “We believe the best decisions are based on user-generated insights, so a data-driven approach derived from A/B testing makes a lot of sense for us. We hope that working with SiteSpect will help us provide our customers with the best possible user experience.”
With SiteSpect’s non-intrusive approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors’ behavior. The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests & allowing clients such as SurveyMonkey to test and target content to web and mobile visitors in order to increase their conversion rates and optimize KPIs.
“The beauty of SiteSpect is that it automates the complexity of website optimization,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Ongoing testing results in actionable data that can be used to evolve site design and functionality, which can make a sizable difference in providing a better user experience. We look forward to working with SurveyMonkey, a company that has changed the way organizations collect and analyze survey information.”
SurveyMonkey Inc. is the world’s largest survey company, helping customers collect over 1 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere.
The company has over 150 employees throughout the United States and Portugal, with headquarters in Palo Alto, CA.
About SiteSpect, Inc.
SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.