The antiques market generally isn’t considered at the forefront of technological innovation. But Skinner Auctions, an auctioneer and appraiser of antiques and fine art, recognize the potential benefits of rejuvenating its online bidding process after clientele started to embrace its new Web auction format.
Despite overall website visitor growth, bidding conversion rates were actually declining in recent years. To improve those rates, Skinner’s marketing team decided to elevate the Web channel as its primary sales channel.
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