Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns
Eric J. Hansen, president, SiteSpect (www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at the OMMA New York Conference and Expo entitled: “The SEO-ing of PPC: Can SEO Tactics Improve ROI?” on Monday September 24 at 4:00 p.m.
The panel will discuss:
- The top three common mistakes search marketers make when dealing with a mature search campaign
- How landing page optimization differs for transactional sites versus lead generation sites
- When it is best to deploy A/B testing strategies versus multivariate testing strategies
- The typical results when these methods are deployed
Where: OMMA New York Conference & Expo, Hilton New York, New York, NY, September 24-25
Who: Eric J. Hansen, President
When: Monday, September 24, 4:00 p.m. – 4:45 p.m.
About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful e-commerce operators, including Cabela’s, ShopNBC, VEGAS.com and iProspect. For more information, visit www.SiteSpect.com or call 617-859-1900.