SiteSpect President and Founder to Speak at Online Market World
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at Online Market World to be held at the Moscone West Convention Center in San Francisco, California from October 1-3, 2008. Online Market World is a three-day event designed for online sellers and marketers where SiteSpect will also be exhibiting in booth 122.
Hansen will be featured as a speaker on two separate panels:
- “Website Conversion: Small Changes that Make a Big Difference” at 10:30 a.m. on Thursday, October 2. Hansen will address how testing various elements of a website can help achieve marketing goals.
- “Behavioral vs. Contextual Targeting” on Friday, October 3 at 1:00 p.m. Hansen will discuss using experimentation, targeting, and behavioral analytics to understand a website visitor’s interests and intentions.
Hansen is the founder of SiteSpect, and the architect of the firm’s non-intrusive technology for multivariate testing, behavioral targeting and online marketing optimization.
Prior to SiteSpect, Hansen was the founder and CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
Prior to Worldmachine, Hansen held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.
Hansen is a frequent speaker at major conferences, and writes regularly on topics dealing with the intersection of marketing and technology. He received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.