SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering.
The company claims the new offering is the only multivariate testing and behavioral targeting platform that works on all mobile devices.
“What we’re helping people is bringing the same tried-and-true testing that people have been doing offline in print, in television and obviously, for several years now, through Internet Web sites,” said Eric J. Hansen, president of SiteSpect, Boston. “We’re now bringing that to the mobile arena.”
Read more: http://www.mobilemarketer.com/cms/news/database-crm/888.html