SiteSpect Announces Mobile Content Testing and Optimization Solution
The industry’s only non-intrusive A/B testing, multivariate testing, and behavioral targeting solution that works with all mobile platforms to drive customer engagement and increase revenue
SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today unveiled new Mobile Web Optimization functionality within its patent-pending multivariate and A/B testing solution used by the world’s most successful online businesses.
The SiteSpect optimization approach is unique in the industry in that no changes are made to the actual content being tested. Unlike the alternatives, SiteSpect does not require any changes to underlying software, WML, or HTML code that drives mobile content sites. In addition to working seamlessly with any mobile device, site architecture, or content management system, SiteSpect’s solution eliminates the need for ongoing IT or web design involvement before, during, and after running tests. The net result is that mobile web marketers are able to focus on achieving optimization goals and derive an unprecedented level of data accuracy, all while saving precious time, money, and resources.
With SiteSpect, online businesses can easily optimize their mobile content by:
- Quickly determining which content has the greatest influence on a visitor’s behavior.
- Establishing the best ways to effectively influence and persuade visitors to take the desired actions.
- Presenting targeted offers and content to visitors based on:
- Browsing device
- Current and past behavior
- Origin of visit
- Time of visit
“The mobile web represents a significant opportunity for marketers to engage their customers in new and highly relevant ways,” said Eric J. Hansen, President and Founder of SiteSpect, Inc. “Using SiteSpect’s Mobile Web Optimization capability, online businesses now have a competitive advantage in learning what works (and what doesn’t work) in the mobile content arena.”
SiteSpect’s Mobile Web Optimization functionality is available now. For more information, visit https://www.sitespect.com/solutions/mobile-web-optimization.
About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.