RTL Nederland Selects SiteSpect for Digital Optimization
SiteSpect Inc., today announced it has partnered with RTL Nederland to provide digital optimization services to further the media company’s digital growth. RTL Nederland, a subsidiary of RTL Group, is located in Hilversum and owns free to air TV-stations RTL 4, RTL 5, RTL 7, RTL 8 and RTL Z. As a result of their digital activities including catch up platform RTLXL, weather platform Buienradar, SVOD platform Videoland, the biggest Multi Channel Network in entertainment, news platforms RTL Z and RTL Nieuws, RTL has become one of the biggest players in the Dutch digital market.
SiteSpect’s patented technology will enable RTL to perform Single Page Application (SPA) testing, with the goal of increasing online engagement, registrations, and online revenue, in addition to improving user experience and functionality. Through this partnership, RTL will also have access to user training, unlimited testing for all domains on one platform, and SiteSpect’s flexible deployment option; cloud, on-premise, AWS or any combination thereof.
“SiteSpect has had the opportunity to work with the leading digital businesses around the world for over a decade, and our technology has transformed profitability and revenue growth for clients across a range of vertical markets,” says Eric Hansen, Founder and CEO, SiteSpect, Inc. “We are honored that RTL Nederland has chosen us to help enhance their digital growth. SiteSpect’s advanced testing and ability to handle tests in Single Page Applications will enable this market leader to push their digital growth to the next level.”
To learn more about how SiteSpect helps leading digital businesses such as Coolblue, ING, AholdDelhaize, and others around the world to drive revenue, reduce costs and mitigate risk while increasing customer loyalty, visit www.sitespect.com or call +31 20 8202082.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Walmart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call +1 617-859-1900.
About RTL Nederland
RTL Nederland is an all-round media & entertainment company and nationwide market leader in TV with five free to air channels (RTL 4, RTL 5, RTL 7, RTL 8 and RTL Z) and three digital channels (RTL Lounge, RTL Crime, RTL Telekids). The fast growing digital activities include catch up service RTL XL, SVOD platform Videoland, a Multi Channel Network, weather platform Buienradar, news platforms RTL Z and RTL Nieuws, and a wide array of apps and other digital projects. The company also boasts a live events department and ventures division. With its leadership in the Dutch television market, an independent news organisation and its expanding role in digital media RTL Nederland informs and entertains 24/7 and is one of Holland’s leading and most distinguishing media companies. RTL Nederland is a subsidiary company of RTL Group and part of the international Bertelsmann organisation.
InkHouse for SiteSpect