SiteSpect Blog

Game of Thrones’ and Intelligent Artificial Intelligence

By Ruby Brown · March 16, 2018

Artificial Intelligence is everywhere these days, and it clearly offers a lot when it comes to improving the customer experience. Alexa, Google Home, Siri — these computer compatriots have become…

How to Optimize Saint Patrick’s Day

By SiteSpect Marketing · March 16, 2018

Saint Patrick’s Day is here, and for us in Boston that means big celebrating. Big celebrating can mean big imbibing, but we at SiteSpect don’t need any St. Patty’s Day…

SiteSpect Synopsis: How is Retail Tech Evolving?

By SiteSpect Marketing · March 5, 2018

This week, we’re taking a dive into the conversation around retail technology. What strategies are e-commerce sites employing to develop targeted, personalized experiences in store? How can business who are…

Bad Data, Bad Queen: Cersei Lannister and CX Optimization

By Ruby Brown · March 2, 2018

Cersei Lannister is the worst. (Okay so maybe she’s not as bad as Ramsey but she’s pretty bad). She has a kind of twisted logic underneath everything she does, but…

SiteSpect Synopsis: Google’s Ad Blocker and the Future of Marketing

By SiteSpect Marketing · February 26, 2018

On February 15, Google rolled out its new built in ad blocker for Chrome. The ad blocker seeks to enforce the Coalition for Better Ads guidelines by blocking and banning…

New Price, Same Product: Game of Thrones and Customer Experience Optimization

By Ruby Brown · February 23, 2018

Last installment, I convinced you that Game of Thrones is the perfect analogy for understanding how and why to implement an A/B testing and optimization solution for your organization. This…

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