SiteSpect Blog

SiteSpect Synopsis: Context is King

By SiteSpect Marketing · March 26, 2018

This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content goes and…

The Rains of Castamere and the Unexpected Game Changer

By Ruby Brown · March 23, 2018

Even people who have never read or watched Game of Thrones have heard of the Red Wedding. If you haven’t, take a second to do a quick search — you’ll…

Proxy Proximity and You: How to Improve SEO with Site Speed

By Alan Manos · March 22, 2018

Google SEO rankings depend on website and mobile speed now as much as they do content and relevance. That’s a big deal. Marketing now hinges on the technical viability of…

Are Your A/B Testing Results on Spring Break?

By SiteSpect Marketing · March 20, 2018

It’s finally Spring Break. You’re relaxing on the beach in Hawaii, drinking Mai Tais and reading magazines in the warmth of the equatorial sun. All of a sudden, you’re hit…

SiteSpect Synopsis: Is A/B Testing Still Effective?

By SiteSpect Marketing · March 19, 2018

A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method for increasing…

"Braavos" for Fearlessness: Marketing and Sword Fighting, Same Diff

By Ruby Brown · March 16, 2018

In the first season of Game of Thrones, Syrio Forel tells Arya Stark, “The man who fears losing has already lost. Fear cuts deeper than swords.” Syrio is the first…

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