CreditCards.com to Speak about Multivariate Testing at eMetrics Toronto
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that CreditCards.com, one of SiteSpect’s marquee customers, will speak at eMetrics Toronto on Friday, April 29, 2011.
Jody Farmer, Vice President, Strategic Marketing, CreditCards.com will speak on “Test, Test, Test: The Cornerstone of Site Optimization: Best Practices and Case Studies in Testing.” CreditCards.com, a part of the Bankrate Online Network, is a leading online credit card marketplace, bringing consumers and card issuers together.
Farmer leads product, content, analytics, marketing and public relations efforts for Austin-based CreditCards.com. He has 15 years of web marketing experience, as well as extensive experience in offline direct marketing and online banking. He is frequently interviewed on national and local television and radio, as well as in print, on trends in online marketing and the credit card industry. His previous conference speaking engagements include Search Engine Strategies and Search Marketing Expo. Prior to joining CreditCards.com, Jody served as Director, eBusiness for Dell Financial Services, the credit and leasing arm of Dell. His previous experience includes marketing leadership roles at NextCard, the first online issuer of credit cards, and Citicorp. He holds a BA in Accounting from Baylor University, and an MBA from Cox School of Business, Southern Methodist University. He is a CPA in the state of Texas.
eMetrics is a global conference focused on improving the value of websites through online marketing optimization and web analytics. The eMetrics Toronto conference will take place from April 26-April 29, 2011 at the Sheraton Centre Toronto Hotel.
About SiteSpect, Inc.
SiteSpect provides the industry’s only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by some of the world’s leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela’s, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.