A Marketer’s Cheat Sheet For Web Optimization

You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you’re not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.

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