October 13, 2010

Vegas.com is testing various parts of its mobile site’s content to target mobile users with the most relevant information.

The company worked with SiteSpect to use its multivariate testing and behavioral targeting technology. Vegas.com is hoping to boost conversions and page views and reduce bounce rates.

Read more: http://www.mobilecommercedaily.com/vegascom-invest-in-mobile-after-exper...

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