June 2, 2014

The only way to know if a web site change is going to produce results is to test it. Putting a testing program in place doesn’t have to be complicated or costly, but it does require effort.

You never know what changes on a web site will boost sales, says Jeff Hannan, Wayfair LLC's senior manager, site testing and customer analytics.

Read more: http://www.internetretailer.com/2014/06/02/testing-out-testing

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