SiteSpect's Non-Intrusive Site Optimization Technology Speeds Test Creation and Deployment without Requiring Content Changes
SiteSpect, Inc., the leading provider of non-intrusive Web site conversion optimization solutions, today announced that PriceGrabber.com®, a part of Experian and one of the most trusted and effective online comparison shopping services, is using SiteSpect for multivariate testing and targeting.
The attraction of SiteSpect to PriceGrabber.com, whose Web site properties attract more than 24 million unique visitors monthly, is manifold: no page tagging or scripting, unlimited testing of dynamic content, and out-of-the-box integration with Omniture, PriceGrabber.com's Web analytics system. These benefits translate into the ability for PriceGrabber.com's marketers to rapidly react to changing business conditions while maintaining complete, independent control of testing activities.
"During our vendor selection process we grew concerned with the amount of preparation required from our site designers and coders by other solutions just to get a new test started," said Joy Au, Director of Business Analytics at PriceGrabber.com. "We quickly recognized that SiteSpect — by virtue of its non-intrusiveness — would save us hundreds of hours in prep time and allow us to conduct multivariate tests on Web site elements that other products could not easily support. We were also excited by the promise SiteSpect made of instant integration with Omniture — a promise that was fulfilled within days of our bringing the solution online."
"PriceGrabber.com joins those who recognize that SiteSpect is the only multivariate testing and targeting solution that scales to meet the demands of high-volume Web sites while enabling marketers to achieve their goals without ongoing parallel efforts from their technical teams," said Eric Hansen, President of SiteSpect. "PriceGrabber.com's commitment to SiteSpect helps affirm the superiority of our unique non-intrusive approach for solving the problem common to all Web marketers: how to quickly and cost-effectively optimize Web site content."
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.