Addresses the Top Five Mistakes Marketers Make When Implementing Multivariate Testing Strategies and How to Prevent Them
Eric J. Hansen, president, SiteSpect, Inc. (www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will present: "Run Successful Tests! (By Avoiding These Five Tactical Errors)." Hansen's presentation will help attendees understand how a variety of common mistakes can hamper a testing campaign, and what should be done to prevent those mistakes.
Participants will learn the five types of errors that marketers often make as they learn the ins and outs of multivariate testing; how multivariate testing can and should play a role in improving your conversions, retention and engagement; and they will hear about real-world case studies on the lessons learned when testing.
Throughout the Summit, SiteSpect will be welcoming visitors, customers and prospects to Booth 22 for demonstrations of its Web site testing and optimization solution.
Where: Emetrics Marketing Optimization Summit, Omni Shoreham Hotel, Washington, D.C., October 14-17, 2007
Who: Eric J. Hansen, President
When: "Run Successful Tests! (By Avoiding These Five Tactical Errors)" - Wednesday, October 17, 11:10 a.m. EDT
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.