SiteSpect, Inc., leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at two upcoming industry events.
First, Hansen will speak on "Multivariate Testing for Optimal Website Usability" at the Boston Usability and User Experience 2008 on Wednesday, May 28, 2008 from 9:15-10:00 a.m. The conference will be held at the Bentley College Conference Center LaCava Building, Third Floor, 175 Forest Street, Waltham, MA.
Second, he will speak on the "Mobile Web Analytics and Testing Roundtable" at the Internet Marketing Conference on Wednesday, June 4, 2008 from 3:45-4:30 p.m. The conference will be held at the Hotel Pennsylvania, Seventh Avenue (at 33rd St.) in New York City.
Hansen is the Founder of SiteSpect and Architect of the SiteSpect solution, the only non-intrusive multivariate and A/B testing solution that helps online marketers increase conversion rates.
Prior to SiteSpect, Hansen founded Worldmachine Technologies, a consulting firm specializing in web engineering for the healthcare and financial services industries. Founded in 1996, Worldmachine was recognized as one of the top twenty web consultancies in New England. At Worldmachine, Hansen led a multi-disciplinary team comprised of engineers, user interface specialists, and e-business analysts. He was responsible for building software solutions that became the platform for content management and e-commerce at dozens of organizations, including John Hancock Insurance, Putnam Investments, CareGroup Health System, and The New England Journal of Medicine.
Previously, Hansen held product management and software engineering positions at several technology firms, including Princeton Transportation Consulting Group, Raytheon, and the Center for Clinical Computing (a joint venture of Harvard Medical School and Beth Israel Deaconess Medical Center).
He received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.