According to research from VendIQ, the opportunity cost of not offering an omnichannel solution is 10 percent in lost revenue. For the world’s largest digital industries such as retail, travel and financial services, this could mean hundreds of millions of dollars annually in lost revenue. In an effort to address this problem, SiteSpect, Inc., a provider of digital optimization, including testing, targeting and personalization solutions, announced the availability of omnichannel support. Omnichannel enables the world’s most successful digital businesses to provide a consistent experience across all channels and devices.
According to research from IDC, customers that buy on multiple channels are 30 percent more likely to purchase. Therefore, creating a synchronized, repeatable experience across devices becomes paramount. SiteSpect’s omnichannel capability ensures consistent, targeted experiences for returning digital customers across traditional web and mobile browsers. If a customer has started an experience on one device, such as a tablet or desktop, they will continue that experience when they continue on another device. According to an additional survey conducted by Retail Systems Research, approximately 84 percent of the retailers polled worldwide believed that creating a consistent customer experience across channels was very important to their business.
“The expectations and demands of today’s consumer are higher than ever and the responsibility to meet them rests squarely with the brand. Today’s e-commerce environment is simply too crowded and competitive for storefronts that don’t offer a consistent experience across devices,” says Justin Bougher, Vice President of Product, SiteSpect. “The ability for consumers to navigate the customer experience consistently across devices cannot be understated when it comes to making decisions, and for companies to lock-in long-term customers, it’s a must have.”
Additionally, SiteSpect’s mobile software development kits (SDKs) further enable testing and optimization on native mobile and tablet applications. Supporting testing on both iOS and Android platforms, SiteSpect’s SDKs enable users to increase conversions, engagement and revenue from native apps, and also support apps that combine both native and web elements. The SDKs’ integration into the SiteSpect solution allows users to manage and analyze campaigns across all channels, eliminating the need to reinvent the wheel for businesses looking to go mobile.
For more information about the SiteSpect solutionand its omnichannel capabilities, please visit: http://www.sitespect.com/solutions/personalization-targeting.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as WalMart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.
InkHouse for SiteSpect