November 16, 2010

Apps are great, but companies looking for maximum reach are increasingly concerned with optimizing their mobile websites., one of the top city destination websites, has been doing just that over the past year, with some interesting results.

Mike Brown, vice president of optimization for, says his company initially thought that translating the desktop experience to mobile in what was essentially a click-to-call format would be enough. But as smartphone adoption drove traffic from the mobile, he says the company had to reconsider.

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