SiteSpect, Inc. (www.SiteSpect.com), the leader in non-intrusive Web site conversion optimization technology, today announced the expansion of its executive team with the appointment of Kim Ann King as Chief Marketing Officer. She will be responsible for demand generation programs that drive customer acquisition and retention as well as brand awareness and sales readiness initiatives. King comes to SiteSpect from Bit9, where she served as Director of Marketing Communications, providing creative and managerial direction to high-impact, cost-effective marketing initiatives that consistently achieved brand recognition, marketplace differentiation, and customer acquisition and loyalty. King joined Bit9 in 2005 to create the company's brand, build the marketing infrastructure, and publicly launch the company.
"Kim is a creative strategist and change agent adept at communicating competitive differentiation and capitalizing on new opportunities," said Eric Hansen, President of SiteSpect. "Her ability to create integrated programs that will further increase SiteSpect's leadership position in the marketplace is a terrific asset to the company. I am very pleased she is now part of SiteSpect's executive team."
Throughout her career, King has demonstrated success in building global brands and positive market presence through strong creative and business skills. She has helped launch several technology start-ups, including Akamai Technologies and Open Market. King previously served as Senior Communications Manager of noted Internet content delivery provider Akamai Technologies, where she managed executive speaking and marketing programs. Prior to that, she served as Public Relations Manager of Open Market, directing the e-commerce software pioneer's announcement strategy. She holds a Bachelor of Science degree in Public Relations from Boston University and a Master of Science degree in Communications Management from Simmons College.
"I am thrilled to join SiteSpect, the go-to solution for non-intrusive multivariate and A/B testing and targeting," King said. "Because SiteSpect gives online marketers the ability to test any element of a web site, our customers are able to easily and effectively optimize conversions, leads, and registrations. My goal is to build on the terrific foundation already in place to continue to aggressively acquire new customers and partners."
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.