Boston MA April 28, 2008

SiteSpect, the leading provider of multivariate testing and A/B testing solutions for optimizing websites, landing pages, and mobile content, today announced its worldwide sponsorship of Web Analytics Wednesday, the world's only social networking event for web analytics professionals.

Founded in 2005 by Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, and June Dershewitz of Semphonic, Web Analytics Wednesday is a global effort to put "names with faces" and to help local members of the web analytics community network with each other.

Web Analytics Wednesday is now celebrated by web analytics practitioners around the world. Emphasizing the truly global nature of the web analytics community, Web Analytics Wednesday events were recently held in Beijing, Singapore, Copenhagen, Madrid, Toronto, Stockholm, San Paolo, Brazil, and Sydney, Australia. The event's goal is to exceed 5,000 participants worldwide in 2008, making Web Analytics Wednesday the largest gathering in the entire measurement industry.

"SiteSpect is thrilled to lend its support to Web Analytics Wednesdays around the world," said Eric J. Hansen, President and Founder of SiteSpect. "These events provide a terrific venue for networking among web analytics professionals as well as an opportunity to learn something new. We have found them to be both fun and educational and we're happy to serve as a global sponsor of Web Analytics Wednesdays."

"SiteSpect's sponsorship will allow Web Analytics Wednesday to provide more funding to Web Analytics Wednesday start-up events around the world," said Eric T. Peterson, CEO of Web Analytics Demystified. "Thanks to the generosity of companies like SiteSpect, anyone in the world who wants to hold a Web Analytics Wednesday event now can." Through Web Analytics Demystified, local organizers can request reimbursement for their events, allowing them to provide free food and drink to participants.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect,, ShopNBC, and For more information, visit or call 617-859-1900.

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