May 5, 2014

I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know that they were also shopping. And they’re buying more when using their tablet than their smartphone.

This is surprising, considering that U.S. smartphone owners outnumber tablet owners by nearly 40%. Yet while there are fewer tablet owners, more of them end up making purchases, and at a higher transaction volume than via smartphones, according to a new study by eMarketer. Having a tablet almost guarantees that the person uses it for ecommerce, notes eMarketer, and the majority of online retail sales this year will be made on tablets, compared with 35% of online retails sales expected to be made on smartphone devices.

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