October 8, 2013

There are a lot of great ways to improve conversion rates on e-commerce web sites, but the best one for you will ultimately depend largely on your customers and information you find from testing your own site.

Before getting to conversion rate optimization advice, the first step you should take is to look at your web analytics to find the common trouble points on your site, whether visitors are staying long enough to even convert to customers, and if you’re providing enough relevant information to convince visitors, within that session, to convert.   Most importantly, are your customers coming back and looking at the same item again?

Read more: http://www.internetretailer.com/commentary/2013/10/07/site-conversion-tips

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