November 4, 2013

Website optimization: the hidden battle. Nobody wants to talk about it, it's not a particularly sexy activity. But if a  company doesn't test its website, it's probably going to fail to deliver at the customers' moment of truth.

It's an issue that online real estate market place Trulia is particularly aware of. The company has been working with testing and behavioral targeting solutions provider SiteSpect for nearly a year (though the partnership was just announced last week).

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