July 28, 2014

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping prices, location, mobile display, and more. Here are seven ways to freshen up your testing strategy this summer.

Read more: http://www.visibilitymagazine.com/sitespect/kim-ann-king/it-s-time-to-du...

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