November 29, 2007

Retail sales figures for October were dismal, and many analysts are predicting a lackluster holiday sales season. In fact, a recent study from the National Retail Federation expects consumer spending to increase at half the pace it did a year ago, marking the slowest gain in five years due to the national housing slump, consumer credit concerns and worries about a potential recession.

With consumer confidence down, traditional retailers, as well as Web retailers, must make every effort to ensure a successful holiday sales season. While traditional retailers can attract customers by offering lower prices, Web retailers need to do much more to ensure that customers not only come to their sites but also stay and make purchases.

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