Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.
Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.
“Our long-term partnership with SiteSpect has been a successful one,” said Scott Gude, VP of site experience at Fanatics, which also powers the e-commerce business for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC. “The Origin Experiments feature of SiteSpect’s Digital Optimization Platform helps us to achieve and surpass our goals, while continuously enhancing the excellent shopping experience our customers have come to expect from us.”
The platform frees companies from the constraints and compromises of traditional tag-based tools, so they can optimize every aspect of their digital business, SiteSpect said. Tag-based approaches induce latency and “flicker” that disrupt the user experience and skew test results. They also suffer from set-up complexities and security exposures, which make testing periodic and limited in scope.