Extensive Web Site Testing Helps Wayfair Grow Online Sales

Wayfair LLC tests nearly every change it makes to its site. And that testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five years—from $251 million in 2009 to $915 million in 2013. Read more: http://www.internetretailer.com/2014/05/20/extensive-web-site-testing-helps-wayfair-grow-online-sales

Wayfair LLC tests nearly every change it makes to its site. And that testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five years—from $251 million in 2009 to $915 million in 2013.

You never know what changes on a web site will boost sales, says Jeff Hannan, Wayfair LLC’s senior manager, site testing and customer analytics.

Read more: http://www.internetretailer.com/2014/05/20/extensive-web-site-testing-helps-wayfair-grow-online-sales