Boston MA August 8, 2005

Unique product meets the needs of Internet retailing powerhouse

SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that Cabela's, America's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, has selected SiteSpect as its strategic platform for conducting real-time A/B and multivariate tests on its web site.

The SiteSpect solution will enable Cabela's to perform complex split-run and multivariable tests without making a single change to its existing web site content. This will allow Cabelas' web designers and programmers to focus on their current tasks while its marketers scientifically determine which changes to the web site will yield the highest conversion rates. Because SiteSpect's unique patent-pending technology allows complete testing of dynamic content, Cabela's will be able to test and optimize conversion rates anywhere on its website at any time.

"Before turning to SiteSpect, we evaluated several options for running A/B split tests on our site," said Vince Stephens, Internet manager for planning and analytics at Cabela's. "SiteSpect was the clear choice. It provides us with complete control of testing different presentations of our site without code changes that would require IT staff involvement. It also enables us to avoid the latency and potentially complex troubleshooting associated with routing traffic through a third-party service. With SiteSpect, we can test all aspects of our site - promotions, content, features, and functionality - easily and quickly, and then confidently align our resources for what we know works best."

"We are very excited to count Cabela's among our customers. Their choice of SiteSpect, following a rigorous qualification period, validates SiteSpect as the only conversion optimization solution that can scale to meet the demands of highly trafficked dynamic e-commerce sites," said Eric Hansen, president of SiteSpect. "By choosing SiteSpect, Cabela's will never have to compromise on what can and cannot be tested."

Easy to use and deploy, SiteSpect enables Web marketers to create variations of their web site content and then immediately begin validating their effectiveness compared with the original content. Designed with Web marketers in mind, SiteSpect reports include easy-to-digest statistical information that shows when test results become conclusive. This data enables marketers to make confident and timely decisions that increase site usability, improve messaging and appeal and, ultimately, boost purchases and profits.

About Cabela's Incorporated

Cabela's Incorporated is the nation's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the United States, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, promotions and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most complex e-commerce sites. For more information, visit or call 617-859-1900.

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