Boston MA April 13, 2015

SiteSpect, the leading provider of testing and optimization solutions, today announced its partnership with to create a better customer experience through site testing, optimization, and targeting. A leading online home improvement retailer, offers a wide range of products for home improvement, from kitchen and bathroom fixtures to fans, hardware, and home décor., the third-largest online home improvement retailer according to Internet Retailer’s annual list of the nation’s top 500 retailers, is using SiteSpect’s patented A/B and multivariate testing technology to optimize content, imagery, navigation, layout, and more. chose SiteSpect due to its ability to run large-scale experiments where alternate solutions cannot, such as on-site search, pricing and shipping, check-out flow, new features, and whole site releases.

“By testing with SiteSpect, we can be certain that we are delivering the best experiences that delight our customers, from commercial builders to property owners,” said Marshal Downey, director of business development at “SiteSpect enables us to test, target, and optimize everything on our site, giving us an edge in the online home improvement space.”

“When your business model depends on delivering a superior shopping experience, you need to know what experiences your customers prefer,” said Eric J. Hansen, founder and CEO of SiteSpect. “With SiteSpect’s optimization platform, customers like can make intelligent decisions about evolving their digital customer experience to drive increased revenue.”


Based in Chico, Calif., is innovating the online home improvement retail space as the third-largest online home improvement retailer. creates a unique shopping experience by providing an end-to-end solution from inspiration to installation and is among the online category leaders in plumbing, lighting, door hardware, and ventilation. For more information on, visit or contact Megan Hoffman at pr[at]build[dot]com.

About SiteSpect

SiteSpect provides the world's most comprehensive digital optimization platform, enabling the world’s largest and most successful online businesses to significantly improve conversion rates and revenue. SiteSpect's offerings include A/B testing, multivariate testing, targeting and personalization, mobile optimization, and site speed solutions.  SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Target, Urban Outfitters, Wayfair,, and leading financial services and media companies. For more information, visit or call 617-859-1900.