SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.
B&H Photo-Video says it is benefiting from employing a web testing and personalization software provider to take the guesswork out of figuring out what online shoppers like or in some cases overlook.
The 40-year-old New York-based B&H, No. 225 in the Internet Retailer 2015 Top 500 Guide, which sells an array of photo, video and audio equipment, has grown its e-commerce sales to more than 50% of its total revenue. It chose SiteSpect’s digital optimization platform to get quicker and more efficient insights into its shoppers’ behavior, says Shia Meisels, head of B&H’s information systems research and development. The company did not disclose terms of the deal.
For example, B&H e-commerce personnel noticed higher-than-normal rates of returns from Canadian shoppers who often complained they were being asked to pay higher prices at checkout than those advertised on the website, says Shaya Jacobowitz, B&H’s project manager.