SiteSpect, the leading provider of digital business optimization solutions, announced that B&H Photo is using SiteSpect to provide its digital and mobile customers with an enhanced user experience. Headquartered in New York, B&H is the world’s largest source of photography, video, and audio equipment and is well-known for its focus on customer service.
A top 500 retailer according to Internet Retailer’s annual list, B&H Photo provides consumer and professional electronics equipment through mobile, online, and in-store channels. The company is utilizing SiteSpect’s Digital Optimization Platform to optimize content, imagery, navigation, search, layout, and more for customers worldwide.
“SiteSpect was the right partner at the right time to help us grow and solidify our online presence,” said Shaya Jacobowitz, Web Optimization Team Lead at B&H Photo. “We needed an optimization solution that allowed us to test everything on our site, including how it works on the back end. SiteSpect does that and more, while also allowing us to create a great mobile experience for our customers on-the-go — whether they’re in Brooklyn, Brazil, or New Zealand.”
“The only way to successfully compete in the highly competitive online consumer electronics market is to make sure you’re catering to the needs of your customers,” said Eric J. Hansen, Founder and CEO of SiteSpect. “You can only do this through continual site testing and optimization. SiteSpect’s unique Proxy Technology is one of the most effective competitive weapons B&H can use to optimize all aspects of its shopping experience, including shipping thresholds, checkout functionality, dynamic content, search algorithms, new site features, and more.”
The SiteSpect Digital Optimization Platform frees companies from the constraints and compromises of tag-based tools, so they can optimize every aspect of their digital business. Tag-based approaches induce latency and "flicker" that disrupt the user experience and skew test results. They also create set-up complexities and security exposures, which make testing periodic and limited in scope.
With SiteSpect's unique Proxy Technology, companies have no limits to the speed, depth, or frequency of their testing. SiteSpect makes it easy to run hundreds to thousands of tests each year, giving companies the right metrics and meaningful insight necessary to continually deliver the best customer experiences. Now, every team in the organization can harness the power of testing to optimize their digital business: marketing, product, analytics, development, mobile, and UX.
About B&H Photo
As the world's largest source of photography, video, and audio equipment, B&H Photo-Video is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide since 1973. For more information, please go to: http://www.bandh.com.
SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end "look and feel" to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.