December 10, 2010

The red logo sits atop the page, inside just a simple banner bearing the phrase that informs visitors to that here they can "book shows, tours and more." Above the fold, visitors see an offer for a show—Le Rêve: French for "The Dream"—a brief plot description and a bright green "Buy Tickets" button.

The landing page seems to apply just about every optimization principle aimed at increasing conversions. And the improvements came about after the marketer applied one of those basic best practices in marketing—testing.

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