Why do companies like Staples use us? See our own Eric Hanson provide his insights on “Casting a wide net key to personalization” in Fierce Retail.
Many brands shape their digital customer experience based on localized data. But Eric Hansen, CTO and founder of SiteSpect, says that true personalization depends on a diverse collection of data.
Having worked with office supply giant Staples on boosting their digital CX, helping to increase engagement by 114%, SiteSpect discussed with FierceRetail the technology and strategies needed by today’s retailers in order to develop truly personalized digital experiences.