Why Brands Have a Gen Z Loyalty Problem
As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.
As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.
Tactics used to engage Gen Z can’t include any traces of generalized offerings or gimmicks. The blueprint for building a strong personalized customer experience begins with getting to know what motivates each Gen Z shopper to browse, shop and share recommendations with friends, ultimately, using this information to anticipate and meet the needs of customers, before a competitor does. More importantly, the collection of data helps to establish the relationship between brand and shopper — something expected by Gen Z.
To establish a genuine connection with a customer, brands need to seek answers to all the same questions one would ask when meeting someone for the first time. This means assessing customer needs based on what will impact their purchasing decisions.