Test-Planning Template for Holiday Mobile Marketing

So, you are working at a hip interactive agency and thinking, “How am I going to make a difference in my clients’ mobile Web campaigns this year?”

Maybe you are the client thinking the same thing: “What could my agency possibly do that’s going to knock my socks off?” You are both looking for something new and different.

Read more: http://www.mobilemarketer.com/cms/opinion/columns/4698.html