Small, Site-Wide Conversion Changes To The Rescue
Ever feel like a marketing castaway? You know what I mean: you want to improve conversion rates, but your site is trapped on a desert-island CMS and surrounded by hostile IT and C-level natives. The budget supply is running low and the only site elements within your reach are a few global images and CSS styles. Should you go for it? Are such small changes worth doing? Yes. Here’s why, and where to start.
Read more: http://searchengineland.com/small-site-wide-conversion-changes-to-the-rescue-50460