SiteSpect’s Web and Mobile Optimization Platform Drives Ecommerce Success for Wayfair
Leading online retailer increases conversions and revenues with SiteSpect’s optimization platform that enables companies to test every part of their site, from how it looks to how it works
SiteSpect, the leading provider of testing and optimization solutions, today announced that long-time customer Wayfair has used SiteSpect to increase its site conversion rate, helping the company to achieve record sales growth in 2013. Wayfair is now the largest online retailer of home goods in the U.S. SiteSpect provides the world’s most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and revenue.
“We’ve used SiteSpect since 2008 and have run hundreds of experiments since then,” said Jeff Hannan, Manager of Site Testing and Analytics at Wayfair. “We use the platform to help us make really smart, data-driven User Experience (UX) decisions, which creates the best possible online experience for our customers. SiteSpect gives us the ability to run complex tests thought up by our internal product and engineering teams and allows us to gather and segment interaction data for each experiment.”
“With SiteSpect, Wayfair can optimize not only how its site looks but also how it works,” said Eric J. Hansen, Founder and CEO of SiteSpect. “For example, Wayfair can test front-end usability, back-end functionality, dynamic content, mobile web, and native mobile apps — all with targeting and personalization in one solution from SiteSpect.”
Only SiteSpect enables the world’s most successful online businesses to:
- Test every aspect of the customer experience. SiteSpect offers the broadest range of testing options to easily launch A/B, split, and multivariate test campaigns.
- Optimize its mobile site or mobile app, for any visitor on any device.
- Deliver relevant experiences with advanced behavioral targeting to create deep and engaging experiences.
- Speed up the customer experience by accelerating the delivery and rendering of web and mobile content with SiteSpect AMPS®, a front-end optimization solution.
- Test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more.
- Launch the right features based on data, not assumptions, using SiteSpect Origin Experiments® to quantify the impact of back-end experiments.
Wayfair offers a zillion things home – the largest selection of home furnishings and décor across all styles and price points. With an unparalleled selection of more than seven million home items from 12,000 brands, Wayfair helps people find the perfect product at the right price through tailored shopping experiences across its brand portfolio. The e-commerce leader’s unparalleled selection and superior customer service coupled with the convenience of online shopping, makes it easier than ever before for shoppers to find exactly what they want for their homes. The Wayfair family of brands includes Wayfair.com, the world’s largest online destination for home goods, AllModern.com, the leading destination for original modern design, Joss & Main, the fastest growing private sale site for the home, and DwellStudio, a lifestyle retailer known for groundbreaking design and impeccable quality in modern home furnishings.
Headquartered in Boston, Massachusetts, Wayfair employs more than 1,500 people in its eight global locations of Boston, New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney. The company was named one of America’s Most Promising Companies by Forbes Magazine.
For more information, visit www.wayfair.com.
About SiteSpect, Inc.
SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect’s patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.