SiteSpect Testing System Optimizes Website Effectiveness

December 8, 2014

SiteSpect’s latest Website-optimization application allows business managers to test and optimize content placement on Websites unobtrusively to increase the effectiveness of marketing programs and page-load times, the company said.

Introduced on Jan. 25, SiteSpect AMPS (Automated Multivariate Performance Solution) lets Web marketers and site owners run “experiments” to see which version of a Website is more “persuasive,” Eric Hansen, SiteSpect’s CEO, told eWEEK. The definition of “persuasive” varies by the business; e-commerce sites could define it as making site visitors buy more items or spend more money, while information portals such as insurance sites may define it as the making visitors register for an account, Hansen said.

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