SiteSpect Expands Executive Team with Appointment of New Vice President

December 8, 2014

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Ara Pongratz as Vice President of Customer Operations and Success. In this role, Pongratz is responsible for the company’s Implementation and Professional Services teams, where he will zealously focus on successful and outstanding post-sales customer experience. Pongratz will report to SiteSpect’s CEO and is a member of the executive team.

Throughout his career, Pongratz has demonstrated the ability to deliver technical solutions that meet business goals. He comes to SiteSpect from Dane Street, where he served as Chief Information Officer, directing all technology-related initiatives for infrastructure, security, communications, software development and acquisition, and technology integration.

“Ara joins the SiteSpect team during a time of incredible momentum and customer adoption,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Ara adds bench strength to our customer-facing service departments, where he’ll build out both infrastructure and process in support of our high growth rate. We’re very pleased to have him on board.”

Prior to Dane Street, Pongratz was the Senior Vice President, Professional Services, at Innovation Group, overseeing Program and Project Management, Business Analysis, Applications Development, and Software Quality Assurance. Previously he served as the Vice President of Applications Development for First Notice Systems, where he managed engineering and implementation of web-based solutions for the insurance industry. Pongratz received a Bachelor of Science degree from Northeastern University and is a certified Project Management Professional.

“The opportunity to help SiteSpect clients realize huge potential in digital marketing optimization is wide open,” said Pongratz. “Our clients rely on SiteSpect’s technology and services to optimize their web and mobile sites. Along with our team of dedicated professionals, I look forward to helping clients reach their optimization goals using SiteSpect’s non-intrusive solution suite.”

About SiteSpect, Inc.

SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS,,, and Unitrin. For more information, visit or call 617-859-1900.