SiteSpect Customer,, to Speak at eMetrics San Jose

December 9, 2014

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that one of its long-time customers, official Las Vegas travel site, will speak at eMetrics San Jose on Thursday, May 7.

Mike Brown, Vice President of Optimization at, will speak as part of the Conversion Track on “Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from” He will share the company’s best practices for testing and targeting as well as common errors to avoid.

Brown leads the Optimization team responsible for enhancing user experience and conversion across’s consumer websites, business user web applications, and contact center. The group strives to deliver customer-friendly experiences that allow users to quickly and easily find, research, and book their Las Vegas travel and entertainment. He previously led’s Internet Marketing and Product Management efforts, and before joining the company in 2003, held roles as the Director of Business Development and the Director of Consumer Communications at EarthLink.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect,, ShopNBC, and For more information, visit or call 617-859-1900.