SiteSpect CEO and Founder Featured in New Web Analytics eBook

December 8, 2014

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that its Founder and CEO, Eric J. Hansen, is featured in a new eBook entitled “Web Intelligence Tips and Tricks,” produced by Manoj Jasra of Web Analytics World. Download it here:

The new 38-page ebook contains strategies, tips, and ideas from 22 online marketing experts. The book covers everything from the web analytics ecosystem to link analysis, social media measurement, and landing page optimization. SiteSpect’s article, entitled “Six Best Practices for Landing Page Optimization” details the steps marketers can take to get the most out of their landing pages.

About SiteSpect, Inc.

SiteSpect provides the industry’s only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by some of the world’s leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela’s,,, iStockphoto, and Unitrin Insurance. For more information, visit or call 617-859-1900.