SiteSpect CEO and Founder Featured in New Mobile Marketing eBook

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that its Founder and CEO, Eric J. Hansen, is featured in a new eBook entitled “Mobile Marketing Conversations,” produced by Brian Prows of MobileBeyond.

The new 64-page ebook contains strategies, tips, and ideas from six mobile marketing experts who have expertise in specific segments of the mobile marketing industry. The book covers everything from mobile marketing best practices to mobile websites, small business applications to video marketing, the mobile ecosystem to digital marketing. Hansen shares his expertise in optimizing mobile websites.

Marketers who are new to the practice of mobile marketing, as well as veterans, should find the range of topics both interesting and useful. “Mobile Marketing Conversations” is available for $27 on the MobileBeyond website. MobileBeyond covers the future of mobile communications, wireless innovations, mobile computing, and mobile marketing.

About SiteSpect, Inc.

SiteSpect provides the industry’s only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by some of the world’s leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela’s, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.