SiteSpect Appoints New Vice President of Sales and Strategic Alliances

December 8, 2014

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Kevin Sperry as Vice President of Sales and Strategic Alliances. He will be responsible for leading SiteSpect’s worldwide sales and alliance partner initiatives. Sperry reports to the co-founder and COO of SiteSpect as a member of the executive team.

With more than 15 years’ experience, Sperry has helped propel revenue acceleration for Internet and digital marketing companies through world-class sales execution and operational excellence. He has built and managed sales operations in more than 20 countries worldwide and has led the integration of partner and revenue operations for more than a dozen acquisitions.

“Following an incredibly successful year for the company in 2011, we’re delighted to have Kevin join us and help accelerate SiteSpect’s growth,” said Eric J. Hansen, founder and CEO of SiteSpect. “Kevin will bring world-class leadership to our global sales team as well as help build meaningful strategic relationships. We’re thrilled to have him on board.”

Prior to SiteSpect, Sperry served on the Microsoft Incubation Business Management team, where he was responsible for implementing revenue acceleration strategies within Microsoft’s incubating businesses. Prior to Microsoft, Sperry served as Vice President of Global Field Operations for FAST Search & Transfer Inc. (acquired by Microsoft), where he drove worldwide sales to produce 100 percent year-over-year growth for four consecutive years. Sperry previously held marketing, sales, and business development roles at Thomson Reuters, NewsEdge Corporation (acquired by Thomson Reuters), and AT&T News Media Services, among others. He holds a B.A. in Art History from the University of Massachusetts.

“SiteSpect’s non-intrusive approach offers something no other optimization company can match, and that opportunity is very compelling,” said Sperry. “The value proposition is clear: with SiteSpect, clients can enhance site revenue, usability, content relevance, and customer engagement without burdening their IT departments. I’m looking forward to demonstrating these benefits to the marketplace as we build out the team and partner ecosystem.”

SiteSpect’s unique patent-pending technology allows the world’s most successful online businesses to create targeted tests and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect’s technology is 100 percent turnkey, sparing marketers the implementation and maintenance headaches of alternate approaches.

About SiteSpect, Inc.

SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS,,, and leading financial services companies. For more information, visit or call 617-859-1900.