Site Performance and Digital Analytics

December 8, 2014

One of the issues we focus on in our consulting practice at Web Analytics Demystified is the relationship between page performance and key site metrics. Increasingly our business stakeholders are cognizant of this relationship and, given that awareness, interested in having clear visibility into the impact of page performance on engagement, conversion, and revenue. Historically speaking tying the two together has been arduous, and, when the integration has been completed, possible outcomes have been complicated by the fact that site performance is usually someone else’s job.

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