ShopNBC Selects SiteSpect For Multivariate Testing and Site Optimization

SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that ShopNBC, a multichannel retailer and one of the nation’s leading home shopping television channels, is using SiteSpect’s multivariate testing technology and professional services to optimize conversion rates across ShopNBC.com. Thanks to SiteSpect’s flexibility, ShopNBC is able to test, measure and optimize any type of content — promotions, dynamic navigation, and rich media — without requiring content modifications of any sort.