Providing Online Customer Experiences That Beat the Competition
Today’s customers are increasingly starting their buying experiences online. Even if they end up going to a store to make a purchase, a large number of customers are doing a lot of research online and learning about organizations even before they speak to a salesperson.
Further, while doing research, customers are automatically eliminating certain organizations and creating preferences for others, solely based on the information they find on a website, reviews by other customers, and the overall online experience.
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